I bought a vehicle recently that hasn't graced my dealership in about a decade.
It's a 2006 Chrysler Pacifica Touring. I like it a lot. It was garaged and owned by an older couple that stopped driving in their late-80s. Only 64,000 miles. Even has leather seats and a DVD system that works well.
It was a great vehicle to buy. But as for selling it? This is going to be a hard vehicle to find the right customer.
I have it at $5990 and at that price I'm doing battle with some of the rougher minivans from 10 years ago. I don't believe there will be much cross-pollination between minivan buyers and this older Pacifica.
Then there's the matter of where and how to advertise it. To me this Pacifica is more of a classic vehicle not just because of the age, but the design as well. I thought about putting it on Autotrader Classics along with Craigslist here in Atlanta and a few other places.
I've been able to move some pretty rarified vehicles. Plymouths, Oldsmobiles, and Saturns aplenty. But for something like this it's also a matter of finding the right customer. The Pacifica was a rare bird and I'm really wanting to find that bird instead of someone who is going to wear it out.
Ever been in this scenario?
It's a 2006 Chrysler Pacifica Touring. I like it a lot. It was garaged and owned by an older couple that stopped driving in their late-80s. Only 64,000 miles. Even has leather seats and a DVD system that works well.
It was a great vehicle to buy. But as for selling it? This is going to be a hard vehicle to find the right customer.
I have it at $5990 and at that price I'm doing battle with some of the rougher minivans from 10 years ago. I don't believe there will be much cross-pollination between minivan buyers and this older Pacifica.
Then there's the matter of where and how to advertise it. To me this Pacifica is more of a classic vehicle not just because of the age, but the design as well. I thought about putting it on Autotrader Classics along with Craigslist here in Atlanta and a few other places.
I've been able to move some pretty rarified vehicles. Plymouths, Oldsmobiles, and Saturns aplenty. But for something like this it's also a matter of finding the right customer. The Pacifica was a rare bird and I'm really wanting to find that bird instead of someone who is going to wear it out.
Ever been in this scenario?