Pretty cool GM magazine ad from 1969.

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Antique shop near me has a bunch of original old car ads that they sell. This one struck me as something that would look cool framed. Anyway, just thought I'd share.

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I find it interesting that the first paragraph touts the resale value. As if, even back then they knew owning a GM wasn't something that most people would want to do long-term.
 
Originally Posted By: Pop_Rivit
I find it interesting that the first paragraph touts the resale value. As if, even back then they knew owning a GM wasn't something that most people would want to do long-term.


High resale value is and was considered a GOOD thing about vehicles, not a sign that people want to ditch them.
 
My first car was a 1970 Grand Prix. I remember the lettering and the design of the knobs and switches well.

That's an interesting ad design--it would look good framed.
 
Actually, back then it was hard to buy a better car than one built by GM.
The resale thing was directed at those who bought new cars every couple of years, which was then pretty common among the more prosperous.
The German cars of the era rusted into junk within a few years of Midwestern winters, and the Italian, British and Japanese cars of the time were even worse.
This was the era in which GM really did merit the "Mark of Execellence" they put on their cars.
The era of junk began with the 1971 Vega, and continued through the Chevette and the Citation. GM still offered some very good cars through the early 'eighties, but some real stinkers as well.
Most people were very satisfied with the American cars they bought in this era, and GM could easily have run Ford and Chrysler out of business, since GM enjoyed lower cost for any completed car of any given class than did either rival, as a result of both the verticle and horizontal integration GM then had.
My, but things did change!
 
See, they're adding stuff that someone might actually use: Power windows, AC, cruise control.

Now you get TPMS, bluetooth, and a check engine light that comes on when your dog cuts wind. Doesn't make me want to trade "up".
 
Originally Posted By: eljefino
...and a check engine light that comes on when your dog cuts wind....

Mental note to self: Don't take Rover for a car ride in the two weeks before vehicle inspection.
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Nice old ad!

GM's slowly getting its old mojo back. In a change, their smaller cars are now better than their larger cars!
 
I admired the appearance of my 1969 Dodge Dart dash. So awesomely groovy.

If only I had a place to work on it and bring it up to snuff.

Sigh.......

Two-door, slant-6 and auto transmission. Rode very nicely and was in great condition except for the engine.

Forced to let it go.

Sniff.
 
Originally Posted By: fdcg27
Actually, back then it was hard to buy a better car than one built by GM.
The resale thing was directed at those who bought new cars every couple of years, which was then pretty common among the more prosperous.
The German cars of the era rusted into junk within a few years of Midwestern winters, and the Italian, British and Japanese cars of the time were even worse.
This was the era in which GM really did merit the "Mark of Execellence" they put on their cars.
The era of junk began with the 1971 Vega, and continued through the Chevette and the Citation. GM still offered some very good cars through the early 'eighties, but some real stinkers as well.
Most people were very satisfied with the American cars they bought in this era, and GM could easily have run Ford and Chrysler out of business, since GM enjoyed lower cost for any completed car of any given class than did either rival, as a result of both the verticle and horizontal integration GM then had.
My, but things did change!


I totally agree. That's how I remember seeing it even into the 80's. I don't know how some older people can have such a reversionist history. Even in the worse times of the late 70's to early 90's, the designs and cars werent bad compared to the competition, yet GM got all the criticism. Even today it goes on when there's no basis at all.

I use to have some really cool GM literature and don't know where I put it.
 
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