Well for starters, the current generation is not blitzkrieged by a small army of beer commercials on a daily basis.
There's also a lot of better alternatives. Back in the day you either had soda or alcohol in many refrigerators. These days a lot of folks chose energy drinks, bottled water, coffee-based beverages, and some form of iced tea.
They all taste better. They're less hard on your body (although many encourage diabetes), and I also think society is a lot less tolerant of alcoholism given the impact drunk driving has on many families and communities.
It's also a lot more expensive to deal with the effects of alcoholism. Between higher health care costs, breathalyzers installed on cars, and the general belief that alcohol is unhealthy, drinking has become unattractive. Especially for younger folks.
There's also a lot of better alternatives. Back in the day you either had soda or alcohol in many refrigerators. These days a lot of folks chose energy drinks, bottled water, coffee-based beverages, and some form of iced tea.
They all taste better. They're less hard on your body (although many encourage diabetes), and I also think society is a lot less tolerant of alcoholism given the impact drunk driving has on many families and communities.
It's also a lot more expensive to deal with the effects of alcoholism. Between higher health care costs, breathalyzers installed on cars, and the general belief that alcohol is unhealthy, drinking has become unattractive. Especially for younger folks.