Label says "Engineered for Premium Synthetic" (not "from"). so not sure if they are saying it's synthetic media or engineered for synthetic oil use.
Edit - the video sounds like a synthetic blend (not 100% synthetic) media. That video was for the Wix built filter, but as pointed out the box shows Champion Labs. Side note - guy in the video says oil filters have been under appreciated, must be reading BITOG filter forum, lol.
That yellow base gasket needs a burn test to see if it's silicone ... it probably is.