I used a relatively small amount of the stuff when replacing all my speakers, just putting around the speaker mounts to replace the factory stuff, and also the rear "deck" bottom was fully covered as was the area around the "slim" subwoofer that is integrated into.the side carpeting in my trunk.
The spare wheel well got some too, as it was just painted metal. I used their firewall stuff for the firewall, and another brand's hood stuff for underneath part of my carbon fiber hood (only added about 1/3lb to the hood, but should keep heat from damaging the CF over time). Keeping in mind that everything replaced the factory sound deadening, the difference was under ten pounds of weight.
For that ten pounds, the car is quieter at speed and the sound system sounds better and the volume only needs to be 75% of what it was prior. At the volume I like, which is 20-30/100, it is almost imperceptible outside the car from 5ft away, and nothing rattles (I don't like big bass anyway, but I though a 10" sub would enhance the sound quality, which it does).
Overall, I am very pleased. Since this car is tracked, I was worried about weight so that is why I only installed as little as necessary, but the effect is pronouncex.
I would recommend it. Idk about covering the entire car, but for eliminating road noise I would think the wheel wells, hood, trunk, roof, and maybe floor would get.you the best bang for your buck. Could be wrong.
Maybe do it incrementally both to keep cost and weight down? Stop when you hit a point you like? Just an idea.