Made by, doesn't mean identical to. Also, I think there is a higher grade of Bosch not made by Champion. Cutting open a filter tells a lot. However, it tells you nothing about the quality of the media unless it has failed. Filters appearing similar, may vary in quality.
New designs, such as the Ecore, need to prove themselves. There has been a lot of negative speculation here about them, but the positive reports from use, vastly out number the negative one.