Read the wiki link.Again, I don't know Boeing at all, or the Aerospace business - so I am playing devil's advocate to ask a question.
Who is the competition in this mid-size plane business, and can Boeing compete there?
BMW and Mercedes have both tried to foray into the economy car market. Its much bigger than there traditional market. Both have failed. GM tried it with Saturn, but legacy management and the Unions got but hurt over their success and sabotaged it.
As an investor in a blue chip, I want them to either invest in the business there good in, or give me back the money. Maybe Boeing should give investors back their money, and those investors can fund a startup for a mid-size airplane? Best way to do that would be with stock buy backs. If the investors don't start the new company - then its on them not Boeing.
We bash Elon around here a lot - and in many ways he deserves it - but he took his Paypal and Tesla money and funded SpaceX. He owns it, and runs it how he wants. He did the same with Tesla originally. Maybe your issue isn't with Boeing management, but with the US investor class, who are no longer titans of industry but 3rd generation spoiled rich kids?
Again, I am only looking at this from an investors point of view.
The competition is Airbus, and their 320 NEO family.
If the airlines were asking for the airplane, and they were, the sales potential was there, so what does the competition product offering matter?
This is nothing like cars, and the NMA was more like an E class than an economy offering anyways.
Why do you think the 757, a 1982 design, is still being flown?
Because neither Boeing, nor Airbus, has made an airplane of that size, with the range performance to replace the 757.
But the 321 NEO XLR is intended to capture that market.
And Boeing has nothing to compete.
The 737 Max 10 has the size, but not the range, and it hasn’t been approved by regulators, after the Max crashes.
Besides, as an investor, and I do own shares, and Boeing, a few hundred, I like to invest in companies that are successful, selling their product products.
How many investors say, “ooh, I’d like to own a company that’s plagued by lawsuits, regulatory denial, and whose products have been the subject of investigations, and spectacular failures, causing hundreds of deaths“?
All the stock buybacks in the world are not enough To make up for the failure in product offering, failure in product development, and the failure to invest in the company core business.
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