Take this for what you will: In 2009 I did the first oil change on my new Kia Forte and immediately started having valve train noise. The colder it was, the louder it was. It was obvious enough that I took it in to have it looked at. They pointed at the Wix filter I put on it. I went home and switched it over to a Hyundai filter and the noise disappeared.
Some aftermarket filters are too restrictive for some engines. Keep your ears open for strange noises. If you go aftermarket, it could affect your warranty.