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What Mobil need to do is say:
Our new base oil (GRP III) is as good as our outgoing base oil (GRP 4) and that technology has made this possible and why.
Then they need to show some realworld results of how well it works....like they use to when they ran that 325i to a million miles and opened it up for all to see just how good it looked inside.
I still have an A4 broucher of that Gold Bottle Mobil 1 5W-40 with all the pictures and information about how their oil is 100% PAO....now that was a winner to me and I personally had great results with that oil.
Just my 2 cents...
I agree!
Suppose, Mobil 1 had been honest with its customers, and made a technical argument to explain the change from PAO to Group III [ if this is what has happened ].
Would we feel so angry and betrayed? No.
Would we wonder what made Group III Mobil 1 better than Brand P, V, Q, C Group III synthetics? Or why it isn't less expensive with cheaper basestocks...instead of more expensive than ever? You bet!
If this hypothetical is true; Mobil 1 would have to justify the expense of Mobil 1 in terms of additives [like Castrol Syntec tried], or say that a small percentage of high VI Supersyn made the difference.
Mobil 1 could explain the change by saying that Group III is better than PAO or Group IV or V...but I doubt that is true in most cases.
I think the change was a mistake , and Mobil 1 should have reduced prices of the Group III Mobil 1, and released a more expensive higher performance Mobil 1 that was still a true synthetic.
I will guess that the problem with my idea is that is produces less profit, and is in conflict with Mobil 1's attempt to create the various niche products to fill the shelves with factory spec 'synthetics' , Extended Drain 'synthetics', and High Mileage 'synthetics'... all at higher prices and higher profit margins than ever.
They couldn't really say "The new Mobil nearly as good and three times more profitable!"
The problem for forum members like us who want to understand what we are buying, as we try to make logical fact-based decisions on oilis .... is that we have very good Group III 'synthetics' fromn Shell on sale!
We also have very good High Mileage oils from other companies, also often on sale. And for the same price or a little more money, we have true synthetic oils from Amsoil and Redline...that are probably better oils for extended drains or high performance.
So what is this Mobil 1 Group III about?
I think it could easily be nothing more than a business strategy to increase profits and compete for shelf space by cheapening the product and creating more niche products within the brand name.
Exxon has the brand name Mobil 1, and while Mobil 1's reputation was established by tecnical innovation and performance...the name Mobil 1 might be all that remains. Maybe XOM will market that name into the ground, and make a lot more profit?
More profit allows for more deals to mass market companies like Wal Mart, and pays for more advertising.
It means that the company has to be less than totally honest with its enthusiast customers, and to turn its back on the decades of technical innovation and education of consumers about the advantages of PAO synthetic oil.
It also leaves me thinking that Shell has played a smarter game, and that I will buy oil on sale like a commodity or support the smaller companies like Amsoil and Redline.
I was a loyal Mobil 1 customer for nearly 2 decades, and a loyal Castrol customer for 35 years. The brands made sense to me and stood for quality and performance.
Now that I see that the I'm being played for a sucker and it is marketing hype that each compny values most... I have no loyalty to either brand.