Originally Posted By: doitmyself
Originally Posted By: stephen9666
My local Hyundai dealer's parts manager won't give any discount on parts below MSRP, so I order most of my genuine Hyundai parts online.
Same for my local Chrysler dealer. Is it not worth it for these guys to attempt to be more competitive and have higher sales volume? bdcardinal?
It all depends on the volume. If I sold everything at cost +10% I would be out of business in a couple months. Those online dealers, like Tasca Ford, tend to be huge and the online parts sales are just a small part of the overall business. A small dealer can't afford to do things like that.
Plus not all parts carry a decent markup. There are body parts from Ford that if I give the usual 20% discount to a shop, I am selling it for 5% under my cost from Ford. There are mirrors that list for $56 and our cost is $45, not a lot of room to give a discount. Ford's way around that is saying we can be on a Crash part program where we buy parts by the semi load. That is all well and good, but I don't have room for that. Also the owner would be all over us for idle inventory that he isn't making money on. Remember, the dealers buy the parts from the manufacturer, they aren't supplied the parts. If I have to return a part, I get charged 18% of list to return it to Ford, so I have to charge a restocking fee to recoup that.
That being said, there can absolutely be discounts. If you are a regular customer that buys from us I will be more than happy to cut you a break. I have a large amount of people that will only talk to me because I know exactly what they drive, I have a customer that as soon as I see him i say "Mr XXX 1993 Mazda 626 LX V6 5speed manual". He gets the biggest kick out of it. But if I have never seen you before and you say that you get a discount because you own a Ford, sorry no dice. Its all about being nice too, if you are a total jerk to the counter guy and get mad and make comments when we ask questions like engine size and 2 or 4 wheel drive you are gonna get MSRP plus.