Mustang Mach-E outsells ICE Mustang in CY 2024!

dogememe said:
The Mustang can be a great car though. In a recent Consumer Reports YouTube video they all said their favorite car in their test fleet and half of the people picked the Mustang. But, it was a V8 manual version, not a Hertz rental car four cylinder automatic version.
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I bought a 24 GT, it has the v8. I love it.
 
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I was just in a dealership in October and they hard sold me on the incentives, it was $7500. I don't know who offered it (Fed/State/Ford/Etc), but it was real. And, they offered a free install of a home charger. There was 0% change in me buying it, but I was curious what they offered.
 
Brons2 said:
The Mach-E does not qualify for the Federal tax incentive, as it is assembled in Mexico. There are manufacturer incentives.

Not relevant as noted.
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Great, but it still goes bye bye for the cars and buyers of those cars that do qualify.
 
cptbarkey said:
Someone was left holding the bag.

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I looked at the cheap Mach-Es at that dealership previously and they were all manufacturer buybacks. That may be the first one that isn't, being a '21 with 47K. I will go look now and see if it has some other kind of branded title. Typically the ones that are less than 20K have high miles or some title defect. That said the 21s are 4 years old now.
 
The Mustang (and cars like it) are seeing dwindling sales simply because that market has been shrinking for decades. Not just "pony cars", but also 2 door luxury coupes, even 2-door econoboxes are a thing of the past for the most part. When was the last time you saw a newer 2dr Focus? Or even a 2dr truck (for any personal use). Don't forget the Thunderbird is gone. The GM coupes are gone. Remember the Solara? Gone!

It's hard to find any 2-door car made these days. There are some rare exceptions from the top-tier luxury brands (Lexus; BMW, Mercedes, etc); but their sales figures aren't setting any records either. The Mustang is a hold-out and I pray it never gets bastardised or cancelled; it will truly be the end of an era.
 
dogememe said:
The Mustang can be a great car though. In a recent Consumer Reports YouTube video they all said their favorite car in their test fleet and half of the people picked the Mustang.
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Oh, I agree. But like the other posts above have said, 2-door cars have dwindled in sales in favor of SUVs which Americans apparently love.
 
dnewton3 said:
The Mustang (and cars like it) are seeing dwindling sales simply because that market has been shrinking for decades. Not just "pony cars", but also 2 door luxury coupes, even 2-door econoboxes are a thing of the past for the most part. When was the last time you saw a newer 2dr Focus?
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+2

Every time I drive my WRX, I think to myself, this car would be perfect if it were a 2-door. Speaking just for myself, I don't need those rear doors.
 
dnewton3 said:
I guess my point is that this storyline is really a non-starter.

The Mustang is a 2-door sports car; pretty much a niche market that has been dwindling for decades. (Hence the Camaro disappearing, reappearing, disappearing ...) The MACH-E is an electric SUV, that, by many accounts, was decently done. SUVs have been top sellers in many brands for quite some time. The EV sub-niche is even popular in SUVs now. So in summary, a popular vehicle type (SUV) with electrification (and the finance bene's which go with it) outsold a dying breed of niche car.
Duh ...


Next, should we be surprised that the Panther platform cars died off in favor of trucks?
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Yeah, completely different vehicles; Ford decided to leverage the "Mustang" fame. I would have called it, "63 1/2 Galaxie 500". But that's just me. "65 427 Cobra Competition"? That's a winner!!!!
 
Brons2 said:
The Mach-E does not qualify for the Federal tax incentive, as it is assembled in Mexico. There are manufacturer incentives.

Nope

Nope

Not relevant as noted.
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If you're leasing a Mach E the owner of the vehicle who is leasing it to you still gets the $7,500 tax credit. They in turn can keep it or use any amount they want of that rebate to create a lease incentive.
There are no country of manufacturing requirements on commercial purchases of electric vehicles of which a car that gets leased out is.
 
JeffKeryk said:
Yeah, completely different vehicles; Ford decided to leverage the "Mustang" fame.
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It definitely worked though. It's the kind of name-recognition that money alone just can't buy. No one ever talks about their various recent forgotten nameplates - Edge, Flex, Freestyle, Five Hundred, etc but stick a Mustang badge on it and even the most car-unknowledgeable person on Earth will recognize it.
 
wag123 said:
How much money is Ford still losing on every Mustang Mach-E that they manufacture and sell?
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I'm not sure. Maybe it's moving in the right direction now that so many are on the road? I swear I see just as many of them here as I do Teslas which makes sense given that Ford can sell you one from any dealer and you can't pick up a Tesla new in the state of Wisconsin.
 
wag123 said:
How much money is Ford still losing on every Mustang Mach-E that they manufacture and sell?
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Ford dropped the Mach-E price to increase sales, so yes, they are negative margins. How much? That depends on how you value the costs. Also, the gas version Mustang sedan had a down year.

Reasons?
  • R&D costs; EV development costs are high.
  • Price wars.
  • Shut down and re-tooling of the Mexico plant.
The numbers are all over the map, some say over $100K per vehicle. Ford is reengineering their EV manufacturing and hopes to turn a profit by EOY 2026.
 
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