Mobil Super 5000, Super HM, Super Syn Info

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Originally Posted By: stubbakatt
Um, nope, he said the re-labeling was marketing. The SN formulations just provided the opportunity

All blenders are relabeling with the new SN blend. there marketing too?
 
I just bought a quart of the Mobil Super 5000 10W-40 and it is still SM,not SN.The label is new but its SM.

It seems that it is replacing what is on the shelf as the old sells out,no price drop or anything so far.
 
Good to see the Mobil oils updated to GF5/SN....

High Mileage is a synth-blend. Does it mention that anywhere on the bottle? Some still afraid of the 'synth' label but jump on the High Mileage oils for their old or classic vehicles.

I wonder what Mobil 1 has in store for their range of oils. Hopefully, they'll get updated without a loss in the 'weights' and 'options'.

They replaced the word "Clean" with "Super". Great marketing. SuperMan is way cooler than MisterClean.

Its interesting to see that they added a synthetic to the 'Mobil' line.

Mobil Super Synthetic 0w20 GF5/SN vs Mobil 1 Advance Fuel Economy GF4/SM should be an interesting battle.
 
My guess is that Super Synthetic is a 100% Gr. 3 oil and Mobil 1 will be a mix of PAO (their world class basestock which I think they call VISOM) and Gr. 3.
This is similar to what Amsoil is doing with OE, XL and their traditional long drain synthetics.
Since Mobil 7500 was a Gr.2/3 blend it was probably very close to the new Super Synthetic and they would have overlapped.
I think we'll see Mobil 1 rise in price now that Mobil will have an 'everyday' synthetic to compete with other Gr. 3 synthetics.
I would have no problem using this oil for a OEM spec'd OCI.
 
Originally Posted By: pbm
My guess is that Super Synthetic is a 100% Gr. 3 oil and Mobil 1 will be a mix of PAO (their world class basestock which I think they call VISOM) and Gr. 3.
This is similar to what Amsoil is doing with OE, XL and their traditional long drain synthetics.
Since Mobil 7500 was a Gr.2/3 blend it was probably very close to the new Super Synthetic and they would have overlapped.
I think we'll see Mobil 1 rise in price now that Mobil will have an 'everyday' synthetic to compete with other Gr. 3 synthetics.
I would have no problem using this oil for a OEM spec'd OCI.


I want to correct something I wrote above.
VISOM is a Gr. 3 basestock.
Here's the link: http://www.exxonmobil.com/UK-English/Basestocks/PDS/GLXXENBSKEMVisom.aspx

It states:
VisomTM is a very high quality Group III+ basestock manufactured in our Fawley, U.K. refinery using a proprietary wax isomerization process. This basestock is designed to have very high viscosity index as well as superior low temperature performance and an excellent viscosity-volatility relationship.
 
I dont mind all the choices, in fact i like them. Im not sure i like the naming scheme though. If you gonna call one Super synthetic, then the other one should be something like Super Duper synthetic. Just kidding but the general public probably will be confused by this a little.
 
My guess (base on absolutely nothing) is that Mobil wants to move M1 up so that the average consumer thinks it's on par (or better than) PU and Edge. M1 is Mobil's flagship product and they won't introduce any new product that falls above it on the oil ladder. However, for the non-BITOG user, they've seen it competing with Syntec and PP, but then those companies brought out "better" products. So either the new products can be viewed as superior to M1, or Mobil needs to intoduce a new syn to compete with with PP and Syntec, so that M1 can be advertised as better and competing with the other companies' flagship products.

Does that make sense? I'm typing this on my phone so I hope I explained my guess clearly.
 
Originally Posted By: sicko
My guess (base on absolutely nothing) is that Mobil wants to move M1 up so that the average consumer thinks it's on par (or better than) PU and Edge. M1 is Mobil's flagship product and they won't introduce any new product that falls above it on the oil ladder. However, for the non-BITOG user, they've seen it competing with Syntec and PP, but then those companies brought out "better" products. So either the new products can be viewed as superior to M1, or Mobil needs to intoduce a new syn to compete with with PP and Syntec, so that M1 can be advertised as better and competing with the other companies' flagship products.

Does that make sense? I'm typing this on my phone so I hope I explained my guess clearly.


In that case they should have removed Mobil 1 Extended Performance line. Now they have 3 lines of synthetic oils. Super Synthetic, M1 Synthetic, and Mobil 1 Extended Performance. I, as a regular customer would think that Super Synthetic is better than the rest (Mobil 1 and Mobil 1 Extended Performance).

That complicates logistics of carrying synthetics even more for the stores. I bet they would either carry Super+Mobil 1 Extended Performance, or M1+Mobil 1 Extended Performance. Hard to believe that they would carry 3 different synthetic brands from the same company. Now stores would have following synthetic choices: 3 from Mobil, 2 from Pennzoil, 2 from Castrol, 1 QS, 1 (probably soon going to be 2) from Valvoline, +2 or 3 other brands and 1 generic brand. In total at least 11 different types of oils. If you assume that each oil is available in at least 3 weights that would come out to at least 33 variations of synthetic oils.

That's probably a paradise on earth for BITOG members, but for the regular consumer and store a simple nightmare.
 
Originally Posted By: sicko
My guess (base on absolutely nothing) is that Mobil wants to move M1 up so that the average consumer thinks it's on par (or better than) PU and Edge. M1 is Mobil's flagship product and they won't introduce any new product that falls above it on the oil ladder. However, for the non-BITOG user, they've seen it competing with Syntec and PP, but then those companies brought out "better" products. So either the new products can be viewed as superior to M1, or Mobil needs to intoduce a new syn to compete with with PP and Syntec, so that M1 can be advertised as better and competing with the other companies' flagship products.

Does that make sense? I'm typing this on my phone so I hope I explained my guess clearly.
Not to be rude but it doesn't at all. M1 is the NUMBER ONE selling syn oil, so other oil brands are competing with M1 and trying to get the #1 spot.
 
Quote:
8. What’s the difference between Mobil 1 and Mobil Super Synthetic?
Mobil 1 is part of our ultimate line of advanced full synthetics. It uses the latest in additive and base oil technologies that provide superior protection, and outperforms Mobil Super Synthetic. It meets both GM’s stringent dexos1™* and Europe’s ACEA performance standards. More car builders recommend Mobil 1 by name than any other motor oil brand in the world. More NASCAR® drivers use Mobil 1 than any other motor oil brands. Mobil 1 has provided exceptional performance throughout its nearly 40-year history and stands alone as The World’s Leading Synthetic Motor Oil Brand.

Mobil Super Synthetic is a full synthetic that uses synthetic-base oils. It outperforms our conventional and synthetic blend products. It meets or exceeds the latest industry requirements, GF-5 /API SN. The product offers performance consistent with many synthetics in the market.
 
Originally Posted By: NightRiderQ45
Originally Posted By: sicko
My guess (base on absolutely nothing) is that Mobil wants to move M1 up so that the average consumer thinks it's on par (or better than) PU and Edge. M1 is Mobil's flagship product and they won't introduce any new product that falls above it on the oil ladder. However, for the non-BITOG user, they've seen it competing with Syntec and PP, but then those companies brought out "better" products. So either the new products can be viewed as superior to M1, or Mobil needs to intoduce a new syn to compete with with PP and Syntec, so that M1 can be advertised as better and competing with the other companies' flagship products.

Does that make sense? I'm typing this on my phone so I hope I explained my guess clearly.
Not to be rude but it doesn't at all. M1 is the NUMBER ONE selling syn oil, so other oil brands are competing with M1 and trying to get the #1 spot.


They could also be loosing market share to the lower priced synthetics and making a move early so they can stay on top. It is hard to speculate what there reasoning was but i can assure you that they did it for a monetary reason. Perhaps the margins are higher on the grp 3 syns vs there blend.
 
My guess is they hope M1 users will still pay the higher price for M1, but other customers who might be dino, blend or competitors synthetic users will go for a low price name brand synthetic (again a guess)....Mobil Super Synthetic.
 
Originally Posted By: tenderloin
My guess is they hope M1 users will still pay the higher price for M1, but other customers who might be dino, blend or competitors synthetic users will go for a low price name brand synthetic (again a guess)....Mobil Super Synthetic.


Right, and they do state that M1 will be their #1 oil using the latest additives and base oils available.
 
Originally Posted By: buster
Originally Posted By: tenderloin
My guess is they hope M1 users will still pay the higher price for M1, but other customers who might be dino, blend or competitors synthetic users will go for a low price name brand synthetic (again a guess)....Mobil Super Synthetic.


Right, and they do state that M1 will be their #1 oil using the latest additives and base oils available.


+1
 
Mobil Super claims to have 15% more cleaners than their regular oil. But I don't see anything "lower" on Mobil's website. So Mobil Super has more cleaners than what???
 
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