Originally Posted By: sicko
My guess (base on absolutely nothing) is that Mobil wants to move M1 up so that the average consumer thinks it's on par (or better than) PU and Edge. M1 is Mobil's flagship product and they won't introduce any new product that falls above it on the oil ladder. However, for the non-BITOG user, they've seen it competing with Syntec and PP, but then those companies brought out "better" products. So either the new products can be viewed as superior to M1, or Mobil needs to intoduce a new syn to compete with with PP and Syntec, so that M1 can be advertised as better and competing with the other companies' flagship products.
Does that make sense? I'm typing this on my phone so I hope I explained my guess clearly.
In that case they should have removed Mobil 1 Extended Performance line. Now they have 3 lines of synthetic oils. Super Synthetic, M1 Synthetic, and Mobil 1 Extended Performance. I, as a regular customer would think that Super Synthetic is better than the rest (Mobil 1 and Mobil 1 Extended Performance).
That complicates logistics of carrying synthetics even more for the stores. I bet they would either carry Super+Mobil 1 Extended Performance, or M1+Mobil 1 Extended Performance. Hard to believe that they would carry 3 different synthetic brands from the same company. Now stores would have following synthetic choices: 3 from Mobil, 2 from Pennzoil, 2 from Castrol, 1 QS, 1 (probably soon going to be 2) from Valvoline, +2 or 3 other brands and 1 generic brand. In total at least 11 different types of oils. If you assume that each oil is available in at least 3 weights that would come out to at least 33 variations of synthetic oils.
That's probably a paradise on earth for BITOG members, but for the regular consumer and store a simple nightmare.