My friend "drank the purple Kool-Aid" and was happy with it in his 2009 diesel-powered 2500 Silverado. Keep in mind he had drained out Lucas gear oil that the tech had filled it with after installing the helical-geared limited slip diff one week before that. It had been chattering badly on exit ramps after a longer run on the interstate with the Lucas in there.
Between those three brands, I would buy it based on price and availability. They are all name brand, quality lubes.