A UOA/VOA only tells part of the story. Blackstone, for example, doesn't test for certain newer additives like antimony. Renewable Lube uses this in their oil, so don't think that ExxonMobil doesn't know about that sort of stuff.
Years ago, EP was markedly different based on the analyses and datasheets. Ever since Katrina, however, it seems to have been dialed back a bit. The older version actually didn't carry the API starburst, indicating it probably had a stronger add pack (likely AW).