Looking for a word

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What is the proper term for a short musical identifier, basically a recognizable audible logo, used for example by watchmojo.com at the beginning of each of their videos? 20th Century Fox's famous fanfare and Tri-Star and Caroloco's theme are in the same category. It's not a jingle, is it a theme or a synbol? There must be a specific term.
 
Originally Posted By: javacontour
motif?


That's probably it. Thanks!
 
perhaps this, from wiki:
Quote:
A fanfare (or flourish) is a short musical flourish that is typically played by trumpets or other brass instruments, often accompanied by percussion, a "brief improvised introduction to an instrumental performance"
 
Originally Posted By: wkcars
Originally Posted By: BRZED
Originally Posted By: wkcars
opening logo a.k.a. production logo, vanity card, vanity plate, or vanity logo

http://en.wikipedia.org/wiki/Production_logo


What question did you answer?


what do you mean? i answered your question.


The musical piece is not called any of the things you list.
 
Originally Posted By: Rick in PA
Another option would be "snippet".


Wouldn't a snippet be just a short section of a longer piece? Studio logo music is a complete albeit short piece. For example, often a snippet from the opening of Beethoven's Fifth is played during movies.
 
Originally Posted By: BRZED
Originally Posted By: wkcars
Originally Posted By: BRZED
Originally Posted By: wkcars
opening logo a.k.a. production logo, vanity card, vanity plate, or vanity logo

http://en.wikipedia.org/wiki/Production_logo


What question did you answer?


what do you mean? i answered your question.


The musical piece is not called any of the things you list.


i was thinking the "production logos can take advantage of motion and synchronized sound" meant that music was a part of the definition for the term "production logo". just my interpretation.
 
Originally Posted By: BRZED
What is the proper term for a short musical identifier, basically a recognizable audible logo, used for example by watchmojo.com at the beginning of each of their videos? 20th Century Fox's famous fanfare and Tri-Star and Caroloco's theme are in the same category. It's not a jingle, is it a theme or a synbol? There must be a specific term.


In semiotic (sign) theory, a signifying string of aggregating signs is a syntagm, but here the string finally functions as a single sign, in a sense, as a logo does, as you have said, so it would also be a "symbol" of the company.
 
Originally Posted By: simple_gifts
All i could think of is "Prelude" but it is often a complete standalone piece of music.

Pronounced Prell yood.


What? I've been calling it a Pray-Lood ever since the first car came out.
 
Originally Posted By: Merkava_4
Originally Posted By: simple_gifts
All i could think of is "Prelude" but it is often a complete standalone piece of music.

Pronounced Prell yood.


What? I've been calling it a Pray-Lood ever since the first car came out.


Either pronunciation is correct.
 
Originally Posted By: KitaCam
How about "theme" just as you asked?....I looked up a few under "theme song", "theme music"


At leastw hen we talk about it in the context of movies, a theme is usually a longer piece with some complexity, while a motif is much shorter and more limited. For example, Johm williams' Imperial March is clearly a theme, while the Carolco studio music is a short motif. A theme may contain a leitmotif, which is of course music that is reoccuring, for example when a particular character appears. I suppose studio logo music is actually a leitmotif, because it announces the studio. I believe leitmotif or motif is the best general term and studio logo music is the best specific term as it pertains to my original question.

Here is a whole collection of studio logo music:
 
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