Most evolutions are cooperatives. Cats required alteration to the nation's fuel distribution system ..etc..etc. There were certain advantages to extending the OEM warranty on emissions components. At one point in the distant past, MB got a pass on higher gms/mile (in a diesel, iirc) for extending their warranty to 100k vs. the 80k of the time.
I imagine that the OEM's were being hammered to manage 150k of life expectancy (already doable), but needed some aged in the field R&D before the introduction/adoption.
An engineer at work would write proposals for increased capacity on our evaporators. First, he assured that he had the increased capacity in the bag before he offered it for justification for the expenditure.