Almost all brand name 5W-20s, conventional or synthetic are good. Between how stringent API SM and ILSAC GF-4 are, as well as the strength of Ford and Honda's standards, there is no real room on the market for a less than good product. Some are just better than others.
Value for money the Motorcraft Synthetic Blend 5W-20 has gotten a good reputation, Pennzoil Platinum is good and even better if you can find it on sale.
If you want to go more "exotic" (not really, but different than most) Mobil 1 0W-20 should be a good oil, and if you make a lot of short trips offer better mileage. If you have a favorite brand, you should be fine using just about anything, as long as the manufacturer recommends it. As well, Amsoil's XL-7500 line is API approved and could be suitable for what you are doing, they are good oils as well.
As for oil filters, K&N, Mobil 1, Wix and Purolator PureONE are all really good filters. Wix is a value for money leader. If it's a Ford vehicle, the Motorcraft filters are made by Purolator for them and are quite good as well.
What kind of vehicle are you driving?