JLR Boss Who Gambled On Jaguar’s Rebrand Just Walked Away | Carscoops

It was a high-risk move, but if he could make JLR the Subaru of an affluent demographic, it might have paid off. Not sure anyone else had a feasible plan.
 
The short scoop Jaguar Land Rover group head is "Walking Away" = Retirement.

Never heard of the guy personally. I thought India bought the brand long time ago after Ford dumped them.
 
It was a high-risk move, but if he could make JLR the Subaru of an affluent demographic, it might have paid off. Not sure anyone else had a feasible plan.
Interestingly Subaru somehow manages to appeal to affluent too. My daughter got picked up in Outback staying with friends grandma who summers in $33m Nantucket “cottage”.
 
Interestingly Subaru somehow manages to appeal to affluent too. My daughter got picked up in Outback staying with friends grandma who summers in $33m Nantucket “cottage”.
Yes, Subaru does an outstanding job in its marketing of very specific demographics.

Lots of case studies could be done on Subaru very successful marketing of its vehicles to specific demographics of North American consumers.
 
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