Originally Posted By: andyd
Somewhere back in the 70s trucks gained cool. It had something to with lower emissions hurdles or something. Ive had several over the yrs . The Ranger and the earlier Toyotas and Nissans were right sized for me. A 1960 F100 with a 223 I 6 /3 on tree, or a Chevy same yr you could stand inside the engine bay. My brother bought a base model 2010 Tacoma, it had to be be built for him. Its a great little truck. but well over 10K $.
I'll add to that, just based on memories of the time where I lived.
Back in the 70s, a truck was not a status symbol. Sedans and Wagons were, and muscle was cool. so was the fullsize van. Trucks were barebones and basic. they were also comparably inexpensive. Your dollar bought much more truck in terms of size, steel, and utility, than a car. They were not that profitable, and cars cost more.
I remember a financial study ... i think it was mentioned in a book from the 80's called, "Class." The #1 vehicle owned by millionaires, F150. BUT, not like today's. 2WD, single cab, plain jane, non-lifted, non-decorated, truck. You remember the kind... steel wheels with the half size hub cap, and usually bought new and kept forever, no regular purchases. That made an impression on me.
They were used as simple commuter cars back then with the occasional household chore as they were useful, inexpensive, and not adorned with luxury.
You could also easily bend over and grab things over the bed rails.
And wouldn't want to be caught inside of one in a collision.
alot has changed...
-m