I don't know if they're on a roll or not, but I'll single-handedly take credit for there success!
Seriously though, it's people like me that Ford probably needs: 43 yr old guys who've never owned an American car in their life--until my last one (I'm going to forget about the '76 Pinto I bought from my dad, since it was never in my name...).
American cars in the 'mid/late '80's and early '90's were simply behind the imports, no matter what their apologists say--in styling, ergonomics and reliability. It takes a while to make up for that reputation.
I went out to get a Highlander and ended up with a Freestyle. While cost was a factor (I bought used and the FS had big depreciation), I actually preferred the FS over the Highlander and the Tribeca, regardless of cost.
Now, looking for my next car 2 yrs from now, I've already picked it out:
http://autos.msn.com/research/vip/overview.aspx?year=2010&make=Ford&model=Transit Connect
Go ahead and laugh, but I dig this thing. I'm guessing they've turned a lot of other long-time 'import only' folks around the corner as well.
To my eye, Hyundai and Ford are the two companies that most have it goin' on right now.