Honda posts first loss ever after EV pullback

https://www.nytimes.com/2026/05/14/....iVA.20Iq.9z1vucPVxA2q&smid=nytcore-ios-share

Honda Motor on Thursday reported its first annual loss since becoming a publicly traded company in Japan seven decades ago, as the costly retreat from its ambitious electric-vehicle targets plunged earnings into the red.

The automaker reported a net loss of $2.7 billion for the fiscal year that ended March 31. Earnings were weighed down by more than $9 billion in restructuring charges and write-downs following a retrenchment of its E.V. strategy. It is the first loss that the 77-year-old company has reported since listing on the Tokyo Stock Exchange in 1957.

In 2025, electric vehicle sales in the United States fell, snapping a record-breaking growth streak half a decade long for electric cars. The slowdown has also weighed on American majors. Earlier this year, Ford said its electric-vehicle division lost $4.8 billion in 2025 and would likely continue to lose money for at least two more years.
Yes, they wrote down these EV investments. But what was their cash position for the fiscal year?

Free Cash Flow (Non-Financial Services): Despite the net loss, Honda maintained robust cash generation, with free cash flow (excluding financial services) reaching roughly ¥1,058 billion, an increase from the ¥665.8 billion recorded in FYE March 31, 2025.

Cash Reserves: Consolidated cash and cash equivalents as of March 31, 2026, increased to ¥5,118.4 billion, up from ¥4,528.7 billion at the end of the previous fiscal year.

Hum. So how do we make sense of this financial hocus pocus, which basically occurred from Honda writing down the value of money already sunk.

To be fair, all companies do this.
 
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And not only that, America is a vast land of open space with an interstate highway system - and how fortunate we are to have this instead of being confined to densely populated, city centric countries elsewhere.

As an aside, I rode my bicycle across the continental US in 1992 and 1996. 1,000 miles per week for three consecutive weeks. In 1996 there were 26 Swiss riders who took part. The Swiss were highly capable cyclists but they said America was the only country in the world you could ride across the continent and rack up mileage like that. The same applies automotive travels.

Scott
You can go anywhere on the US Interstate system with an EV, anywhere! It's only in some places in the Intermountain West where charging is really lacking off the Interstates.

I would like to ride my bike across the US, if I had the time. I would definitely take more time than 3 weeks though, not that I couldn't do it in 3 weeks if I was fully supported, but I would want to do more sightseeing than that.

Don't look now but the EU has mapped out many EuroVelo routes that cross the continent.
 
I would like to ride my bike across the US, if I had the time. I would definitely take more time than 3 weeks though, not that I couldn't do it in 3 weeks if I was fully supported, but I would want to do more sightseeing than that.

Don't look now but the EU has mapped out many EuroVelo routes that cross the continent.
If you plan on riding across the country at a 1,000 mile per week pace - with an average of 30,000 feet of climbing per week - you better be an experienced, well conditioned cyclist. The MINIMUM amount of training required for this endeavor is 350 to 500 miles per week, and that needs to be on a sustained basis for 3 or 4 months prior to attempting. Be sure you get lots of climbing in too. On day 7 and 8 in 1996 we rode 323 miles with 9,940 of climbing. Just two days prior to that we had an 8,800 foot day of climbing. We're talking 8 to 10 hour days on the saddle, day after day, rain or shine, for 3 straight weeks. And this wasn't flat interstate frontage road cruising. In 1992 I roomed with Gary Tatrai, the 1998 RAAM winner. This was serious sheet.

Scott
 
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Hum. So how do we make sense of this financial hocus pocus, which basically occurred from Honda writing down the value of money already sunk.
@Brons2 That sunk cost was on the balance sheet as an asset. The money was spent but not expensed. When an asset is written down or written off entirely there is a charge against earnings. If the asset has lost value that is considered an expense. Normally an asset is depreciated over a period of years which is also an expense. In cases such as this where the asset value has decreased dramatically the expense is taken in one shot. It is important to note that this has no impact on cash flow since no real money went anywhere at this point in time.
 
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If you plan on riding across the country at a 1,000 mile per week pace - with an average of 30,000 feet of climbing per week - you better be an experienced, well conditioned cyclist. The MINIMUM amount of training required for this endeavor is 350 to 500 miles per week, and that needs to be on a sustained basis for 3 or 4 months prior to attempting. Be sure you get lots of climbing in too. On day 7 and 8 in 1996 we rode 323 miles with 9,940 of climbing. Just two days prior to that we had an 8,800 foot day of climbing. We're talking 8 to 10 hour days on the saddle, day after day, rain or shine, for 3 straight weeks. And this wasn't flat interstate frontage road cruising. In 1992 I roomed with Gary Tatrai, the 1998 RAAM winner. This was serious sheet.

Scott
I've done 1000Km Randonneuring events twice, in 65 and 70 hours. That's 625 miles in less than 3 days. I have north of 25,000km lifetime overall in Randonneuring events, in addition to all the various charity rides and centuries/double centuries I've done in the past. I'm pretty sure that I have a decent idea of what it takes. I know I'm not in as good of a shape now as I would need to be due to the demands of family life, but I'm pretty confident I could get there given maybe 6 months to a year of training.

350 to 500 miles a week is overtraining in my opinion, unless you are a Cat 1 racer. I capped it at 250 miles a week when I was doing a lot of Randonneuring events, obviously with the exception of 400/600Km events on the weekend, you're going over that just in the event.

Really though now that I've said all this, I don't really feel the need to do the advanced Pac Tour type deals at 200 mi/day. I'd rather do 40-80 miles a day and have time to see the country. And I'm open to doing fully self contained as well, you're never going to do these huge distance days carrying 70 lbs of gear on the bike and camping out.
 
Honda's problem is not 100% due to EV. They started having head gasket issues where they very rarely had in the past. They also started putting turbo small motor in everything and CVT in a lot of cars having no business using CVT, and recycle a lot of model names from the past in new cars that is nothing like their previous models.

As a former Honda fanboy, I think if I were to buy another car that is the closest to the former Honda, it would be a Mazda today.
 
Honda's problem is not 100% due to EV. They started having head gasket issues where they very rarely had in the past. They also started putting turbo small motor in everything and CVT in a lot of cars having no business using CVT, and recycle a lot of model names from the past in new cars that is nothing like their previous models.

As a former Honda fanboy, I think if I were to buy another car that is the closest to the former Honda, it would be a Mazda today.
Mazda is slept on. If I wasn't fully in on the EV thing I'd buy one of their crossovers. Their metallic red is gorgeous and they have the nicest interiors compared to cars of more than twice the price. They seem to have a real focus on quality that seems to have been mostly ignored by the new car buying public.
 
Yes, they wrote down these EV investments. But what was their cash position for the fiscal year?

Free Cash Flow (Non-Financial Services): Despite the net loss, Honda maintained robust cash generation, with free cash flow (excluding financial services) reaching roughly ¥1,058 billion, an increase from the ¥665.8 billion recorded in FYE March 31, 2025.

Cash Reserves: Consolidated cash and cash equivalents as of March 31, 2026, increased to ¥5,118.4 billion, up from ¥4,528.7 billion at the end of the previous fiscal year.

Hum. So how do we make sense of this financial hocus pocus, which basically occurred from Honda writing down the value of money already sunk.

To be fair, all companies do this.
Sometimes what they have to depreciate over time on their investment just doesn't impact the cash. They may have dump a lot of R&D money in there on the wrong powertrain and they could have expect it to generate revenue in the future, but instead they have to scrap the design and redo part of it instead.

Also what may impact them can be from future revenue / cash flow if they expect sales to go down because their new products will not sell well the next several years without discounts.

Cash flow may only reflect what happens now but not into the future.
 
FWIW I see Prologues EVERYWHERE now. When I had mine I was one of the first in the area to have one, and I saw like one a month. Now I can't go on a drive without seeing one. I miss it, it was a beautiful vehicle.

And if you spend any time in Prologue Facebook groups, people are already asking "when my lease is up I definitely want another EV, but I will have to leave the Honda brand after many many years since they won't be making any EVs anymore." I usually just tell them... GM will happily sell you an Equinox EV or Blazer EV without the Honda badge on it... but people are brand loyal... until they're not.

All I'm trying to say is, I still believe Honda is making a huge mistake. Look at Toyota... they didn't think anyone wanted EVs. In fact, they made literally one of the ugliest, least competitive EVs out there... well here we are and the refreshed version is out two years later and is quickly climbing the sales charts.

And once someone gets an EV, they don't usually go back to gas unless it's for very specific, rare reasons. Even if they just renewed their GM partnership for a refreshed/gen2 Prologue and rebadged the Bolt. Give the Prologue a little more torque, an LFP battery so it can be charged to 100% every day, and upgrade the DCFC from 150kw to 250kw or something. Then take the new Bolt, put CarPlay back in it, and sell it as the Honda E-Fit or something, I don't know. Both of those hypothetical vehicles would sell very well! In fact if they made those two vehicles they'd probably be the best in the entire Honda lineup. The 1.5T engines are trash, the 2.0T is only "better" because there are less of them out there, there are rumors that the hybrid and non-turbo engine blocks have similar issues just less likely to fail, the Ridgeline is ancient, the Odyssey is ancient...
 
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