Honda Ad- Must See

[The Critic]

http://www.albinoblacksheep.com/flash/honda.php

Quote:

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You probably thought that people who set up roomfuls of dominos toknock over were amazing. There are no computer graphics or digital tricks in this film.

Everything you see really happened in real time exactly as
you see it.

The film took 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the
whole thing up again.

The crew spent weeks shooting night and day. By the time it
was over, they were ready to change professions.

The film cost six million dollars and took three months to
complete including full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us
in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewings" (Honda isn't paying a dime to have
you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the
world. To the horror of Honda engineers, the filmmakers disassembled two of
them to make the film. Everything you see in the film (aside from
the walls, floor, ramp, and complete Honda Accord) is parts from
those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing comput er
graphics have gotten.

They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords,
the windshield wipers have water sensors and are designed to
start doing their thing automatically as soon as they become wet.

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[Aldaris]

Dear lord this is older than BITOG

 

[Camu Mahubah]

Hype Hype Hooray!

Super Sweet!
One does however find it hard to believe that they tore apart a hand-built Accord. Couldn't they have just went on a shopping spree at the corporate parts bin?

 

[mcrn]

Thanks for posting that. I have seen that before. Its great. I just wish they would have shown it on TV more. One of the best commercials and hardly seen on TV.

 

[Dad2leia]

I've seen this before as well, but I absolutely love it! I don't think that I've ever seen this commercial on TV though. Either way, we've had two Hondas, and we love them both.

 

[Auto-Union]

The BBC sitcom Peep Show has an episode where the one guy is doing the music for a "Honder" commercial.

 

[buster]

GM did one like this but it caught on fire, had a gasket leak and the wheels fell off.

J/K.

 

[ThirdeYe]

Very old video, seen it many times. But I'm sure people who haven't seen it will appreciate it. Really like it

This is another old video, but cool too: http://youtube.com/watch?v=s22N8ZLPEaY

 

[psudaytona]

Quote:

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GM did one like this but it caught on fire, had a gasket leak and the wheels fell off.

J/K.

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Yeah Dodge did one to, but it only lasted 30 seconds until the transmission went into limp home mode and the engine suddenly had an annoying tap sound.

 

[Max_Wander]

Quote:

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Hype Hype Hooray!

Super Sweet!

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[Quattro Pete]

Quote:

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Dear lord this is older than BITOG

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It may be older than The Critic, too.

 

[va3ux]

Tires sitting at rest on an upward ramp ? Tires rolling up hill ? Are you sure this isn't CG ? Most of it looks like CG to me.

 

[lenjack]

Tires are weighted to do this.

 

[Chuck1986]

Quote:

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GM did one like this but it caught on fire, had a gasket leak and the wheels fell off.

J/K.

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LMAO, classic Buster!
Oh and before they could finish the re-shoots, the workers went on strike too.