In my monthly analysis of budget versus actual expenditures, I noticed that our family has steadily shifted away from shopping in large supermarkets to Trader Joes.
So out of curiosity, I started paying attention to what we buy and what the prices are. It turns out that prices are not that much higher than what you see in a large supermarket for well known brands. But they are much higher than the generic brands. Then I did some taste tests on it to measure the value proposition. I have to say, Trader Joes brands mostly taste better, have less salt content and will be less likely to have HFCS in them.
The surprising finding was that wines and beer cost less there than at places that offer similar choices (liquor stores and supermarkets).
Has anyone else done a similar analysis?
So out of curiosity, I started paying attention to what we buy and what the prices are. It turns out that prices are not that much higher than what you see in a large supermarket for well known brands. But they are much higher than the generic brands. Then I did some taste tests on it to measure the value proposition. I have to say, Trader Joes brands mostly taste better, have less salt content and will be less likely to have HFCS in them.
The surprising finding was that wines and beer cost less there than at places that offer similar choices (liquor stores and supermarkets).
Has anyone else done a similar analysis?