Of course FE is what the consumer wants as well, but why doesn't GM build better engines/trannies/gearing then? Make lighter more aerodynamic cars?
I was an anti-GM guy way back before foreign cars were even in the picture, so I'm not a homer in sticking up for them. But to be completely fair, GM actually does make some amazingly efficient vehicles and drivetrains already. If you make a fair comparison of almost any GM vehicle to its competitors (ie don't compare a Yukon to a Highlander), the GM vehicle will frequently be more efficient. Or at least a tie. Which makes me all the more baffled by this fixation on the oil to eke out a tiny bit more efficiency.