Originally Posted By: JohnnyO
Sorry if this has been posted elsewhere but if it was I didn't see it.
http://www.champlabs.com/
Sooooo....will Frams get better or will M1 and K&N's become cheaped out?
My money is on the good filters getting cheaped out.
It happened about 2 years ago, actually. So far looks like the businesses will be kinda separate. Parent company "Fram Filtration" with Fram holding steady with their lineup that ranges from bargain-basement (Orange can) to excellent (Fram Ultra), and Champion Labs continuing to build-to-spec for many, many brands such as Mobil 1, Royal Purple, Amsoil, K&N, etc. etc.
The nice thing about buying one of the re-brands (M1, RP, etc) is that if the supplier doesn't actually meet spec, they can always get a new supplier that will. Those companies have little incentive to downgrade the product, since they're already targeting a demographic willing to pay more than a bottom-end ProLine or Orange Can buyer will.