I own a 2025 Escape and love it.
Just how many of the former Big 3 auto makers are producing anything other than SUVs and Pickups?
I believe that Cadillac and Buick will be defunct before Ford.
Glad you love your Escape. If you plan to keep the Escape for a long time, might be a good idea to identify critical parts and stock up on them while they are available. Ford not only revises parts like crazy, Ford also seems very quick to "discontinue parts".
Supplementally Ford sold 308,000 Escapes in 2017. In 2024, Ford sold 133,000. Yes, I am aware some Escape buyers may have switched to Bronco Sport. My SIL has a 2024 Bronco Sport. In comparison, Toyota sold 475,000 RAV4 in 2024. Additionally, Toyota likely could have sold a whole lot more RAV4 in 2024, but Toyota limits production as part of their business plan. Toyota sold 3 RAV4 for every Escape. Why is that?
A manufacturer needs a rock solid entry level line of vehicles for young buyers to build loyalty. Looks at what Honda and Toyota have done. And when those in their young 20s buyers of Hondas and Toyotas turn 40+ years old, some of them upside to Acura and Lexus.
Not sure any of the Big 2 have a long-term viability plan. But the Big 2 have a great short-term plan for their leaders. Corporate jets, security details, pension plan that is separate from the employees.
Worth asking the question- what if Elon Musk led Ford? You think that maybe Ford would be producing vehicles for entry level buyers? You think reliability would increase significantly? I suspect so.
Lincoln is a great example of how lost Ford is. Lincoln came out with a nice-looking sedan just a few years ago, the Lincoln Continental. Ford offered numerous drivetrains, numerous interiors. Instead of making one drivetrain that was rock solid, Ford offered numerous drivetrains, hundreds if not thousand of different part numbers, and the volume for each drivetrain was so low, techs never became efficient on working any of the drivetrains. Same with the interior, so many seat choices, etc--- no easily to obtain parts, and not enough of any one interior sold for Ford to justify stocking parts in reserve. I posted on BITOG a few years back the unbelievably poor-quality control of the Continental body.
What would I do as Ford CEO? Pull an Elon and sleep on the factory floor for a few years. Invite retired guys to move to Michigan and be part of the crusade to reestablish the US as a leader in auto manufacturing. Make the best compact car in the world, get it right and keep it right. Close Ford's Mexican auto plants and move that capacity to Michigan, to demonstrate Ford's complete commitment to America.