Fighting words from - AJ "AL" Amatuzio

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quote:

The one thing I know for a fact is that no other oil company is going to make a better extended drain motor oil than we make, period. They won't because they will formulate down to a price rather than up to our standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.

- Action News January Issue
 
quote:

Originally posted by buster:

quote:

The one thing I know for a fact is that no other oil company is going to make a better extended drain motor oil than we make, period. They won't because they will formulate down to a price rather than up to our standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.

- Action News January Issue


Wake up and smell the BS. Don't think for a moment that XOM can't match Amsoil and do it for less money. They can because THEY make all the components needed; they don't have to buy base oils and additives from other companies like Amsoil does. And they can make Mobil 1 in quantities that Al can only have wet dreams about.
 
quote:

The one thing I know for a fact is that no other oil company is going to make a better extended drain motor oil than we make, period.

It must be nice to have a working crystal ball.
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quote:

They won't because they will formulate down to a price rather than up to our standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.

A philanthropist who sells his oil for marginal profit. Cool.
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This is how I interpret his statement, which is nothing but meaningless rhetoric: "Despite our superior formulation, our extended drain oil isn't worse than the competition's." Makes sense?
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quote:

They can because THEY make all the components needed;

Exactly.

[ January 21, 2005, 06:05 PM: Message edited by: buster ]
 
quote:

They can because THEY make all the components needed;

That misses the point, because AJ didn't say they COULDN'T, he said they weren't "GOING TO" make a better oil. And no, I don't take him seriously, but I also fail to see how a silly statements like this will help him sell more product. *raspberry noise*
 
May AJ and Amsoil deliver the oils we all hope for.
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[ January 21, 2005, 06:40 PM: Message edited by: buster ]
 
Well, if you want to talk profit margins, look at how Imperial Oil in Canada can offer a 0W30 or 0W40 PAO-based synthetic for under $3/quart, and still make decent money. I'd even put my money on the XD-3 producing lower wear and surviving longer in engines than any Amsoil product.

Maybe Amsoil is now finding out that the Internet is a double-edged sword. It allows them to reach a vast array of new customers and to disseminate their literature, almost as spam in the search engines (type in 'synthetic oil' into your favourite search website). But it also allows the truth to come out about their products (viscosity thickening), as well as the truth to come out about their competitors' products.
 
Amsoil has lasted 25,000.

quote:

I'd even put my money on the XD-3 producing lower wear and surviving longer in engines than any Amsoil product.

And lots of people with opinions on the internet, too. When in doubt, whip it out. Let's see it.
 
Oh, I know Pablo, but it seems many, if not a majority of the reports we see would not last to 15,000 miles, let alone 25,000! Mobil 1 prior never stated any definate time/mileage limits. Guess we'll have to see how the new Mobil 1 does before makin assumptions/comparisons, but I'm eager to see!
 
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Imagine yourself in his place. What would you say?

I might say "Amsoil makes an extraordinary well formulated high-end oil, suitable for extended drain in most cars. We at Amsoil are confident that our fully synthetic product is one of the best that you can buy for your car at a very competitive price."
 
mori - me too, me too........crap Al is such a **** peacock.

Good news is the son seems pretty serious about real formulations. Not that I'm hoping for old Al to kick or anything.
 
quote:

Originally posted by Motorbike:
I hope Castrol don't market a similar product ?
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I'll bite, what have you heard?

Maybe extended life oils will be the next big thing. Maybe it will push Castrol back to making real synthetics.
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quote:

Originally posted by Drew99GT:
I'm surprised no one has sued Amsoil over their 25,000 mile/1 year BS. I'm sure they have some exculpatory BS somewhere, but still..........

BS? The oil *does* last 25k miles when used as directed, with the filter change. No UOA posted here has shown any excess wear as the result of running Amsoil for extended periods. The issue is viscosity thickening, and while viscosity thickening still provides adequate lubrication and protection, common wisdom is that there is a significant efficiency penalty associated with running too viscous oil in an engine.
 
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