Yup, it's the thrust from the propeller pushing against the wind that's pushing from behind the vehicle so you end up with an overall speed that's faster than just the wind's speed before the forces are compounded, at least that's how it computes for me. Aerodynamics would of course be critical for this to work as the vehicle has to be "slippery" enough that its friction doesn't cancel out or overpower the rest of it. The treadmill "demos" don't really illustrate this, because there's no wind, they are supplying energy to the system via the motion of the treadmill, which is like his wheels and 2x4 example, where he's supply the energy by pushing the 2x4. There is neither of these direct couplings of energy to the actual vehicle.