Not sure how this works, as I thought that ESPN was struggling for revenue. But they're doing it where the NFL gets an equity stake in ESPN, which is majority owned by Disney.
https://www.espn.com/espn/story/_/id/45910378/espn-get-nfl-network-rights-redzone-nfl-equity-stake
https://www.nfl.com/news/espn-acqui...-exchange-for-10-percent-equity-stake-in-espn
https://www.espn.com/espn/story/_/id/45910378/espn-get-nfl-network-rights-redzone-nfl-equity-stake
https://www.nfl.com/news/espn-acqui...-exchange-for-10-percent-equity-stake-in-espn
