You're asking about 3 different applications. But each brand out there will do the job. I've never used Chinese (HF) bits if that's any help.
Ceramic (floor) tile and WALL tile are two different animals and require different bits.
My favorites are:
Metal, just about anything commonly available. I use a number set since it works for tapping holes as well as general drilling.
Floor tile, depends on the hardness...wall tile requires a glass drill bit to get through the glaze, and you might need a dremel tool to get started.
Concrete, Blue Point.