quote:
There's a place for the little guy in just about any market. Filling niches, however, is not innovation.
I would have to respectfully disgree with your last point.
Filling niches often does require innovation.
Case in point. Take Renewable Lubricants company. They are very innovative in using and applying new plant-derived esters to lubricant markets. They are so innovative in the fact they have a host of patents on their natural base oils and formulated lubricants. To "top-it-off" (no pun intended) they are NOT one of the big four, either.
And if you read the technical literature, they don't just use soybean oil or any one natural oil. By using a series of different oils, they can produce natural oil formulations superior to Mobil 1, and also be 100% biodegradable.
So I am more optimistic the smaller firms can innovate as well.
BTW, it was Amsoil that formulated and marketed the first API approved full synthetic oil in NA in 1972. In 1977, Mobil marketed the first worldwide synthetic engine oil. (Source: Synthetic Lubricants Reach New Heights,
Tribology and Lubrication Technology , September 2004, p. 64.)
And from the same article by David Whitby, while Group III oils can be marketed in NA and other regions as "synthetic," in Germany a court ruling in 1990 prohibited Group III oils from being called synthetic.
Now back to the Gertrag transmission. I asked earlier if anyone could point to the oil used as having caused this problem, not with third party hearsay, not with innuendos, but just plain data. Anyone, anyone? Yes, I stole that line from "Farris Buhler's Day Off."
[ September 26, 2004, 09:32 PM: Message edited by: MolaKule ]