Craftsman Motor Oil

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This is 10w30 and SAE 30 that is SJ rated.

The marketing propaganda I saw at Sears states that this stuff is better for your engine than the Automotive SL and SM formulations because it was never made with energy conservation in mind and doesn't require reductions in things like ZDDP. Well, the literature actually said Zinc, but we know what they mean. It also said that the oil has extra oxidation resistance in it for better protection in the extended periods of time that the equipment is not in use.

SO...

Do you think this is decent stuff or an old SJ oil with a new label?
 
Tractor Supply sells an SJ-rated "Four Stroke Lawnmower HD30," presumably for the same reason.

At $12.99/gallon, I'd sooner just use any name-brand 15w40 HDEO.
 
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