Right now I use the standard Wix filter which I feel is an upgrade to what the car came with. My engine never went down because I used the OEM or Wix filters. So why should I use the Purolator Boss filter and spend 2.5 times more?
The bar of "engine going down" is much, much too low for oil filter selection. Any number of truly poor performer will still manage to avoid catastrophic engine failure.
I support the use of premium filters as long as that premium is justified. To me, the new synthetic-media EP versions of the Carquest Premium and the Microguard Select are the most money you can ever justify spending on a filter. While you can spend more, you aren't getting anything in return for that money.
But let's put a bit of perspective on filter cost. Let's say in your area the Carquest Premium EP is super expensive at $20. That filter is costing you 0.4 cents per mile on a 5k service interval (even though it's rated to 20k). Meanwhile, at 30mpg and $3/gallon, your fuel is costing you 10 cents per mile. At 40k miles and $800 for the set, your tires are costing you 2 cents per mile. Your Wal-mart Mobil 1 jug cost $25 for 5k miles, or just half a cent per mile.
For most people, the cost of using a premium oil filter ($15 instead of $10) is about the difference between getting 30mpg and 30.03 mpg for your 5k OCI.
In other words, int he context of vehicle ownership cost-- insurance, tires, fuel, registration, etc-- the premium oil filter is barely a rounding error.
Saving money on a cheap oil filter is one of the dumbest "savings" on earth. Skip a drive through and walk inside 4 or 5 times in an oil change and you've paid entirely for the premium filter.