Consumer Reports : Overpriced vehicles are ...

Is this report accurate? Kias & Hyundais aren't popular here in Houston. I see a lot of German, Japanese and American cars here but a few Korean cars. Even Land Rovers are a popular vehicles too.
 
I have 2 dogs in the fight
I bought a 22 palisade in February to replace a lemon Ford Explorer it unfortunately was not viewed by law to be a lemon but only due to time 2 years 9 months rather than 18 months. The issue with the ford was never resolved. Fortunately when we liquidated the ford we only lost about $100 per month of ownership
The palisade was purchased for straight MSRP which in this crazy market was considered a win.. Local dealers were charging 4500-7000 over msrp. We drove about 200 miles away to get msrp and only waited a week to purchase. I got quoted on a telluride but they wanted 9k over msrp and it probably would have been over 6 months wait.
22 kia Rio 5 s Aka “the rental”
Its small, efficient, actually has a lot of tech with the technology package and honestly the only thing that i do not like is that it is so LOW to the ground. This was purchased in march for msrp as well. We flew in for that one and drove home 375 miles.
Local dealers wanted 2500-4000 more for rios. This car was purchased as a third car and my daily commuter because driving a F150 16 miles one way to work didn’t make senses in our situation.
 
I have 2 dogs in the fight
I bought a 22 palisade in February to replace a lemon Ford Explorer it unfortunately was not viewed by law to be a lemon but only due to time 2 years 9 months rather than 18 months. The issue with the ford was never resolved. Fortunately when we liquidated the ford we only lost about $100 per month of ownership
The palisade was purchased for straight MSRP which in this crazy market was considered a win.. Local dealers were charging 4500-7000 over msrp. We drove about 200 miles away to get msrp and only waited a week to purchase. I got quoted on a telluride but they wanted 9k over msrp and it probably would have been over 6 months wait.
22 kia Rio 5 s Aka “the rental”
Its small, efficient, actually has a lot of tech with the technology package and honestly the only thing that i do not like is that it is so LOW to the ground. This was purchased in march for msrp as well. We flew in for that one and drove home 375 miles.
Local dealers wanted 2500-4000 more for rios. This car was purchased as a third car and my daily commuter because driving a F150 16 miles one way to work didn’t make senses in our situation.
So-you traded it in and it will be somebody else's problem. I assume you didn't tell the Hyundai dealer the back story on the Explorer.

What was the issue on the Ford?
 
The 2022 crosstrek my wife is wanting is priced at MSRP which is about $1000 over typical transaction price three or more years ago. But she has a way OVERVALUED trade that more than makes up for it. Problem is fighting with 40 other people over stock allocation.
She will drive a stickshift car so that may help. With the way things are not progressing she may have to get on a wait list at three different dealers if she is to get a new car before Late Summer !
 
One giant dealer by me insists on dealer price markup Brunswick auto mart.. cough cough.
gouging on subarus and 4 other brands.
They have some of the mid 20's marked up 3k.

4 other subaru dealers near me are sticking to the subaru MSRP max "love subaru" policy.. guess who isnt buying their 4th car from brunswick automart.
 
The primary buyers of Hyundai/Kia strike me as exactly the type of people to pay 20% over MSRP for a Hyundai/Kia
There are plenty of people paying 20% over for all brands of vehicles right now. If this nonsense would stop we would see more reasonable pricing. As it stands-IMHO you will be looking well in to 2024 before things come any where near normal.
 
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