Well, the time to edit expired and killed the rest of the post but here it is:
Quote:
Not to beat a dead horse Molakule but you yourself helped to fuel that fire with statements like "oils are blended to a price point".
I don't know how you intended it but a lot of folks took that as the oils are not as good as they could be because they are trying to keep the price down and is in some way lacking.
Blending to a price point has been taken out of context .
This was not to say that oils are made inferior or formulators fudge on components to increase profit margin.
The context was that when developing an oil, one takes all of the components available to him, base oils and additives, and prices an oil that include costs of components, R&D, marketing, facilities, engineering, labor, and transportation to set the price "point" of the oil.
In todays business environment, one does an optimization study to determine what components are available at what cost from what suppliers and then determines which components provide the best ROI basis.
If a supplier comes in and says, "we can supply you with a PAO of the same quality at a lower price, then if that be the case, you will most likely take the deal to improve your profit margin.
But the important thing is that what ever components you use from whatever supplier, your oil has to PERFORM and pass the tests the API and your customers expect.
If it doesn't perform, your reputation suffers, and no marketing hoorah can mend that.
So yes, the price point comment has been taken out of context.
No formulator or mainstream company is going to risk lowering an additive component, called additive "undertreating," or use an inferior base oil and risk it all.
So you cant use the phrase, "price point" to imply that there is a conspiracy afloat such that you can justify aftermarket additives are needed because we formulators left out a component, or reduced a component just so you have to go out and buy an OTC or third party additive.