Carmaker Nissan on borrowed time?

CKN said:
No-the CVT alone is not their downfall. If you spent anytime in a Nissan Dealership-you would know their downfall. The quality of their dealerships and sales leave ALOT TO BE DESIRED.
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I drove a 2006 Sentra for 11 years, then handed it down to my kid, who drove it through college. It was a good car. The local Nissan dealer was good. Maybe just luck, to have a good dealership close. Next, I bought a new 2017 Civic. Again good car, other than the AC system. The Honda dealer, just a couple stores down from Nissan, in the local auto mall, sucks. They jacked me on AC repair. Only way I'll ever go back is if any recalls pop up.
 
Well, this isn’t good news.

Nissan said that its operating income between March and September fell 90% from the same period in the previous year.
 
supton said:
Another link. Points out plenty of obstacles.

I wonder if “merger” is the right description, maybe partnership? don’t the Japanese have a history and culture of supporting one another?
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Possibly? While the bbc article brings up some good arguments, the Japanese govt isn’t going to let a company as big as Nissan go belly under. FWIW, I do think a Honda Nissan Mitsu alliance makes sense. Nissan has excess manufacturing capacity and imo a better procurement team than Honda. Honda otoh has seemingly better engineering capabilities and perceived market value. I can see Honda wanting to do the R&D and utilize Nissan for the manufacturing end of it.

Both companies are struggling with their BEVs - larger organization could possibly mean more platforms in theory to amortize costs and again in theory result in less losses when they do actually plunge into BEVs instead of being fringe players.

I doubt Nissan would be any worse off under Honda than they did under Ghosn.
 
MrJayhawk said:
Well, this isn’t good news.

Nissan said that its operating income between March and September fell 90% from the same period in the previous year.
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And they think with that sort of epic sales slide, somehow Honda is going to help them? You're right, not good news, that is horrific. Plus..that the board let's management stay employed with a 90% income loss year on year. If Nissan is to survive they need to remove their management and start over.

Or we can just start a "death watch" clock on how long it will take for Nissan to go out of business.. can't keep doing the same thing expecting something different to happen.
 
jsean said:
Possibly? While the bbc article brings up some good arguments, the Japanese govt isn’t going to let a company as big as Nissan go belly under. FWIW, I do think a Honda Nissan Mitsu alliance makes sense. Nissan has excess manufacturing capacity and imo a better procurement team than Honda. Honda otoh has seemingly better engineering capabilities and perceived market value. I can see Honda wanting to do the R&D and utilize Nissan for the manufacturing end of it.

Both companies are struggling with their BEVs - larger organization could possibly mean more platforms in theory to amortize costs and again in theory result in less losses when they do actually plunge into BEVs instead of being fringe players.

I doubt Nissan would be any worse off under Honda than they did under Ghosn.
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A bit of General Motor's approach? A brand for each price level, or buyer's level of prestige? I'm not sure if Honda wants to slot in above Nissan, but if they each had brand distinction, trying to serve different areas of the market, they could pool resources and cut costs.
 
supton said:
A bit of General Motor's approach? A brand for each price level, or buyer's level of prestige? I'm not sure if Honda wants to slot in above Nissan, but if they each had brand distinction, trying to serve different areas of the market, they could pool resources and cut costs.
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If you think about it objectively they do serve a lot of different markets. Yes, there is much overlap - but for example Honda has no pickup offering. Nissan does, both here and in developing world with Navara. Nissan does very well with small cars in developing countries where Honda really doesn't anymore. Nissan has a large body on frame SUV - Patrol / Armada. Niche market sure, but its a market.

So while there is overlap - Honda has much better Sedans and small SUV, but NIssan has a lot of market penetration in places Honda doesn't, both vehicle category and countries.

The key to a merger involves both synergies but also complementary competencies.
 
Reviving this thread to see any new thoughts on this situation. Since Dec, the company failed the Honda merger, has a new CEO and has a plan to close several factories. I read this morning they may also sell their HQ in Japan and then lease it out in a desperate move to try and turn things around. Between Ghosn and this now; it's been a wild ride for Nissan :LOL:

Anyone have any thoughts as far as their near future?
 
Poor devils (the dozen or so) who are actually buying the new Armada and it's ever pricier Infiniti twin QX at it's astronomical price tag and every trying to trade them before they get the title.

I became a car guy in the very early 90s when Nissan/Infiniti was kicking butt and spoken in the same sentences as Honda/Toyota/Lexus. The original Infiniti Q45 was a rocket (for the day) and was like a bank vault. The last gen 300ZX Turbo was every teenagers dream. The "hardbody" small trucks are probably still going today! I had a '92 Maxima SE 5spd that is still one of the favorite cars I've owned. The current Frontier is actually pretty compelling and robust but otherwise, I have zero desire for any new Nissan/Infiniti product.
 
panthermike said:
Reviving this thread to see any new thoughts on this situation. Since Dec, the company failed the Honda merger, has a new CEO and has a plan to close several factories. I read this morning they may also sell their HQ in Japan and then lease it out in a desperate move to try and turn things around. Between Ghosn and this now; it's been a wild ride for Nissan :LOL:

Anyone have any thoughts as far as their near future?
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They turned a small profit in 2024, but negative cash flow (too many one time charges). Ghosn hosed them over years. Build capacity to build 7M cars, the most they ever built was 5M, last year was like 3.5M. They need to literally close 40% of their capacity. And they have a ton of debt already. Will take years.

There starting to build better cars IMHO. Also a profit, even if small, is a step in the right direction. Many car companies are struggling now, so we shall see. It was never going to be a short term fix.
 
panthermike said:
Reviving this thread to see any new thoughts on this situation. Since Dec, the company failed the Honda merger, has a new CEO and has a plan to close several factories. I read this morning they may also sell their HQ in Japan and then lease it out in a desperate move to try and turn things around. Between Ghosn and this now; it's been a wild ride for Nissan :LOL:

Anyone have any thoughts as far as their near future?
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I have read there are still talks on going between Nissan and Honda. It may scale down where Honda takes a minority stake, and they share platform development.
I find it hard to believe the Japanese government will not keep them around in some form.
 
cammyfive79 said:
Poor devils (the dozen or so) who are actually buying the new Armada and it's ever pricier Infiniti twin QX at it's astronomical price tag and every trying to trade them before they get the title.

I became a car guy in the very early 90s when Nissan/Infiniti was kicking butt and spoken in the same sentences as Honda/Toyota/Lexus. The original Infiniti Q45 was a rocket (for the day) and was like a bank vault. The last gen 300ZX Turbo was every teenagers dream. The "hardbody" small trucks are probably still going today! I had a '92 Maxima SE 5spd that is still one of the favorite cars I've owned. The current Frontier is actually pretty compelling and robust but otherwise, I have zero desire for any new Nissan/Infiniti product.
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All the reviews I have read stated the Armada is competitive within a few thousand dollars of their competition.
On this forum-it's hard for many to believe that buyers will pluck down the kind of cash needed in the full size segment to become owners.
I have seen far too many (full size SUVs) in my neighborhood to give any credence to this.
 
CKN said:
Yes-but it needs to mention that Ford is basically a Truck/SUV company. I also believe Rogue is till the 3rd best seller in it's class.
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Yes, this is true:
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OVERKILL said:
Wow, Ford sold more SUV's (and a LOT more trucks) than Nissan as a brand sold vehicles.
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Ford is very N. America centric. Ford sold 4.5M worldwide. Almost half in N. America.

Nissan sold 3.3M, less than 1/3 in N. America. Ford and Nissan really don't compete - maybe around the edges. Nissan is very popular in countries you wouldn't find a Ford. This is why I do not believe Nissan will go under. There popular in markets that are still growing. They have just been very poorly managed for a long time.

Ford also has 3X the debt - but no one talks about Ford going under.

As a comparator - Toyota sold almost 11M. Total global market is 90M.
 
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