There's also a good saying about opinions.
Carmaker Nissan on borrowed time?
- Thread starter Carmudgeon
- Start date
You are correct.....and it was about a 100 years ago that many American early brands started to disappear.
Who knows how accurate this is, but looks like they are doing fine with less sales volume?
https://www.factorywarrantylist.com/nissan-worldwide-sales.html#google_vignette
https://www.factorywarrantylist.com/nissan-worldwide-sales.html#google_vignette
edyvw
$50 site donor 2025
They are in rough straits, no doubt. They got their act together with the new Pathfinder (the old one is an example of why they are in this trouble), and the new Armada is IMO poised to be the best buy in that segment (it is everything that the new Sequoia is supposed to be). Old Armada was a mixed fruit of good, sound engineering, and seriously dumb solutions (a family vehicle with 2nd row that cannot be slid forward or back, for example). So it was not as popular in that segment that is ruled by Tahoe.
They also have no vehicles to draw attention to the brand. The GT-R is gone, and it was a seriously well-executed vehicle.
They also have no vehicles to draw attention to the brand. The GT-R is gone, and it was a seriously well-executed vehicle.
JTK
$100 Site Donor 2025
It seems like this has always been the case with Nissan. Their sales numbers aren't bad for most of what they offer. For a few years now, Rogues and Pathfinders are sold basically as soon as they roll of the truck. Why they can't cobble together an upper management team that works is a mystery to me.
You can get around soft paywalls by entering the address into archive.is or archive.ph
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Rumor has it that Honda is looking to buy them. I think that would be foolish on Honda's part but maybe Nissan could teach Honda how to build a half decent sports car and Honda could teach Nissan how to build cars that are reliable.
you beat me to it.. I was going to mention Honda has entered into an alliance or so-called alliance with Nissan and Mitsubishi.. wow talk about going to the bottom of the barrel!
but your post is more positive than mine..
Yeah, I mean at least Toyota has enough sense to partner with a halfway decent car company like Mazda. Whats odd is that I used to work for Honda and theyre a much smaller company than most people realize, certainly much smaller than Toyota, Ford or GM. They pulled the plug on their F1 stuff when they wanted to invest in EVs, all I can think is that they must be getting one heck of a sweetheart deal on Nissan, although I cant imagine whats in it for them with Mitsu.
Its almost as if these Japanese car companies are making the same mistakes that a lot of the American ones did in the '90s and 2000s, when they bought struggling car companies for cheap, thinking they could turn them around and make money, only to lose a fortune and eventually give up on them after they bled them dry.
Nissan was once on parallel with Toyota. Add a European company to any Asian or American company and the downhill side will start. Renault for Nissan and Stellantis / Fiat for Chrysler products. Both are european crap companies with crap cars.Surprised nobody has posted this yet:
https://www.ft.com/content/970897c4-6d61-44f8-ae39-327c7c64e2c9
"12 or 14 months?" Oh snap.
Hey, somebody get Stellantis' (new) CEO's phone number. Maybe they can get together and form the automotive equivalent of the Justice League of fading and struggling car brands.
The Murano as well. But they are still using in on many vehicles.
All they need to do is to follow Jaguar advertising trend... 
Imagine jags with a CVT transmission...
I don't think Japan will let them go under - push come to shove. Japan is the poster child for bad demographics. There strategy has been to build manufacturing plants everywhere else in the world and send the money home. JCB will just print a few more trillion yen and bail them out.
Having said that, this has been the Nissan strategy for last 15 years:
1) Build way more manufacturing capacity than you can ever use. Try to fill it by making cheap junk and financing it to people that shouldn't be lent anything through your finance arm
2) Spend way too much money repeatedly trying to enter the full size truck market, a market you have never had a scratch of share in. At the same time starve development of mid-size trucks, a market historically you have done well in.
3) make really good cars in Japan, bring them to USA and call them infiniti, and don't market them. Populate Nissan brand with junk (see point 1).
Case study for how to screw something up.
Having said that, this has been the Nissan strategy for last 15 years:
1) Build way more manufacturing capacity than you can ever use. Try to fill it by making cheap junk and financing it to people that shouldn't be lent anything through your finance arm
2) Spend way too much money repeatedly trying to enter the full size truck market, a market you have never had a scratch of share in. At the same time starve development of mid-size trucks, a market historically you have done well in.
3) make really good cars in Japan, bring them to USA and call them infiniti, and don't market them. Populate Nissan brand with junk (see point 1).
Case study for how to screw something up.
Yes that was printed in X also. 50% of the global car market is in Asia, especially the still developing part. Guess what those markets buy - manual transmissions. Nissan still does really well in those markets with small cars. They still do well in Mexico also. No CVT bad reputation to overcome.
Dealers should insist on selling multipacks, say 3 cars to a customer so they can still drive for short while when the other two cars are getting repaired
The last Nissan product I drove was a rental Versa four door sedan.
It was a surprisingly decent little car offering plenty of space for four adults as well as a couple of large roller bags and carry-ons in the trunk.
Fuel economy was good, acceleration quite adequate and ride was decent. The CVT was unobtrusive in operation and AC was strong.
Overall, a good cheap car for a buyer who cares more about cheap mobility than brand or image.
It was a surprisingly decent little car offering plenty of space for four adults as well as a couple of large roller bags and carry-ons in the trunk.
Fuel economy was good, acceleration quite adequate and ride was decent. The CVT was unobtrusive in operation and AC was strong.
Overall, a good cheap car for a buyer who cares more about cheap mobility than brand or image.
The last & only Nissan Motors product I owned was a '17 Infiniti Q60 Red Sport AWD:
I had it for 6 years. After both turbos & engine were replaced (4 days before the warranty expired) due to an impeller rub (whistle under boost), I decided to de-mod it and trade-it in when the market was still good. Since the original 6-yr/70k mile powertrain warranty then expired, it was a no-brainer to dump it about 4 months after the warranty work.
Infiniti ceased production of the 2nd-gen Q60 in 2022, and followed-up with ceasing production on the Q50 sedan this year (2024). Infiniti now has only CUVs/SUVs in its lineup.
I had it for 6 years. After both turbos & engine were replaced (4 days before the warranty expired) due to an impeller rub (whistle under boost), I decided to de-mod it and trade-it in when the market was still good. Since the original 6-yr/70k mile powertrain warranty then expired, it was a no-brainer to dump it about 4 months after the warranty work.
Infiniti ceased production of the 2nd-gen Q60 in 2022, and followed-up with ceasing production on the Q50 sedan this year (2024). Infiniti now has only CUVs/SUVs in its lineup.
J
Jokester
People can bash the CVT and Nissan using them all they want, but with all the vehicles I've had/driven for decades I still prefer the CVT in mine over ALL others. No retarded high/low shift points or RPM searching, it holds an optimum RPM for my driving style which is very useful on inclines and very smooth in the process. Just over 11 yrs old, 115K miles and has been flawless. Had a drain/fill done at the 75K point and going to do the next myself in a few months along with the beehive cartridge filter.
I find it hilarious that all brands have long term issues in various areas, but some tend to overlook that. Look at the praise Honda gets often, yet they still can't figure out how to make paint/clear last 5-10 yrs in many cases without peeling/rusting. Look at Subaru with head gasket failures... I still see TONS of them ripping the roads. Am actually glad to see Ford and other 'tried/true' long time companies struggling in various ways as no vehicle manufacturer is immune to failure. The recent mention in another thread regarding a brand new Ford truck having trans issues is utter failure regardless of the spin put on it.
I do appreciate the effort Nissan has made keeping the performance part of their program alive and well when others like Toyota and Honda really faded over the years until finally reviving something noteworthy in recent past.