Between the "stock" replacement Wix, Baldwin, and Hastings filters for my 2002 car (just to name a few brands), the bypass settings range from 8 psi to 22 psi. By chance, except for racing filters this range encompasses the extreme ends of the bypass setting spectrum (aftermarket filter bypass settings typically range anywhere from 8-22 psi).
Needless to say, in light of this I don't pay much attention to bypass settings on aftermarket filters I buy, assuming they're in the typical range. Especially for oversize filters where the frequency of bypass is reduced (less total media resistance and less clogging effect), I suspect the significance of bypass setting is reduced -- the less bypass is likely, the less significant the bypass setting is. The oversize PureOnes I chose have a middle setting (supposedly 12-15 psi), so I saw no need to investigate that further.
Ken2 has some good insight. Personally I believe settings are often manufacturer and filter-specific. In other words, if Wix steers you towards 12 psi for an OEM filter for your ride, go with that for a Wix filter IRREGARDLESS of what setting your original factory filter may have had. If Baldwin suggests 20 psi, then go with that should you choose Baldwin. If you think of a filter as an overall engineered "package," rather than just an assemblage of parts bin components, this approach makes sense -- the Wix engineers may have seen a need for 12 psi for that particular package.