) for the Fram products.No it is because of the transition to a mixed-media material. It no longer needs the wire backing for structural support.I'm learned from the comments that Fram removed the wire backing from their Ultra model. My theory as to why they did it was to provide clearer product differentiation across their four models.
Below is from my Oil Filter Value Analysis table that is posted under that thread title. I sorted and set the filter (no pun intended
I found the primary difference between the Ultra and the Titanium is the metal screen backing of the filter material. I believe Fram viewed customers struggling to rationalize the $4.00 incremental price of the Titanium if they could buy the Ultra with that same feature. The other item, and it's subtle, is the Ultra is called the Ultra Synthetic. This tells me Fram is targeting customers who prioritize synthetic media when shopping for a filter.
This is what I concluded from the data. As always, I welcome your thoughts and feedback.
Nah. As stated many times this subforum now, the OG Utra media was two ply full synthetic glass depth media which required wire backing for support. The new FB Ultra uses one ply thin synthetic layer using one blended media backing layer for support. The older OG Ulta media was much more differentiated from other Fram filters than the new.
If that's the case, how do they justify the price they're listing the Titanium at? The cool, black, anti-slip coating?
Much the same as they (AAP) or any dedicated AP store get more for any of the automotive products (e.g., oil) they sell. And don't forget, Titanium also has those special shaped inlet holes to "increase flow".If that's the case, how do they justify the price they're listing the Titanium at? The cool, black, anti-slip coating?
They were more than the OG Ultra before, so relatively speaking to current Ultra, no price change or justification needed now. At least, that would be how FB and AAP see it.The Titanium is made for and only sold through AAP stores. AAP sets the price, not Fram.If that's the case, how do they justify the price they're listing the Titanium at? The cool, black, anti-slip coating?
As mentioned, it's been reported that Titaniums have been seen at AAP without the wire backed media, so they seem to also be transitioning as the Ultra did.
All anecdotal "facts", not data on the "cheapened" Ultra, since the cheapened ultra is post 2018.
I did notice one thing they told you the longevity of the filters and maybe I just missed it but I didn't see an efficiency rating at 20 microns on one of those filters.I know that very few people are as much into lube filtration as we are, but maybe that context makes the findings in this article more interesting. Sometimes oil filter quality can be a little subjective, sometimes it's more concrete. Still, it's kind of interesting to read their conclusions.
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Would you, or someone, be kind enough to explain what is meant by a "welfare filter"?
It was because they cheapened out plain and simple. Didn’t they do the same with the titanium after all anyway?I'm learned from the comments that Fram removed the wire backing from their Ultra model. My theory as to why they did it was to provide clearer product differentiation across their four models.
Below is from my Oil Filter Value Analysis table that is posted under that thread title. I sorted and set the filter (no pun intended
View attachment 140798
I found the primary difference between the Ultra and the Titanium is the metal screen backing of the filter material. I believe Fram viewed customers struggling to rationalize the $4.00 incremental price of the Titanium if they could buy the Ultra with that same feature. The other item, and it's subtle, is the Ultra is called the Ultra Synthetic. This tells me Fram is targeting customers who prioritize synthetic media when shopping for a filter.
This is what I concluded from the data. As always, I welcome your thoughts and feedback.
