Truly conventional oils are not common nowadays. If you're buying a brand name oil, it is likely at least a syn blend. I don't see any language on the Rotella T4 label indicating either way, but I'm pretty sure it is not a true conventional oil. It will work fine in your ATV. I use T4 and T6 15w40 in both my bikes as well as Honda GN4 and Yamalube, whatever is a good deal when I need more oil. About 5w40 vs 15w40, If it's too cold to run a 15w oil, it's too cold for me to ride. So I use the "thicker" stuff.