Yes, as you indicated, selling the "Super Blue" version was outlawed in the U.S. in 2013. That is when I bought six cans of it being cleared out at a good price. You are probably correct that Recochem is simply differentiating the DOT as a marketing ploy.
It wasn't outlawed, blue is fine 'provided' it's not claimed to be DOT compliant.
Blue was not outlawed in 2013. It was never compliant. Not since 1971. FMVSS 116 (Dec. 2, 1971
See above - Blue is not the problem here, It's those three letters... DOT. Blue is fine, only the claim it's DOT compliant is not. Pour that fluid in you brakes and you're fine. You don't use DOT brake-fluid anyway. More on that later...
Later on, they lumped a sticker on it to muddy the waters, only it's still claiming DOT 4 and blue. Naughty. The claim is iffy. The sticker changes nothing. It is not DOT fluid. The Blue fluid bit is fine. Any color you like is fine. Only not if claiming DOT. That Hooniverse link misquotes the facts. Again, pour that fluid in you brakes and you're fine. Again, as said, you'll never use DOT brake-fluid anyway. Whatever the label says brake-fluid is not DOT brake-fluid outside its container. As soon as you breach the seal....
ATE finally made this stuff. Note NO LONGER ANY DOT4 claim. It didn't sell . ATE withdrew it. If you can still get this, it's fine.
Understand DOT. ....DOT brake-fuild is only DOT brake-fluid with its DOT label and in its tamper-evident container. With batch number, with Safety Notice, Mnaufacturer statement etc etc.
If you quote and only quote the following you've not understood FMVSS 116 §1 (Dec. 2, 1971):
S5.1.14 Fluid color. Brake fluid and hydraulic system mineral oil shall be of the color indicated:
DOT 3, DOT 4, AND DOT 5.1 NON-SBBF—COLORLESS TO AMBER.
DOT 5 SBBF—PURPLE.HYDRAULIC SYSTEM MINERAL OIL—GREEN.
Yadda, yadda, the above is irrelevant. It does not apply outside the container. Read it again. Outside the container, the stuff about color cannot apply. Now read the first line of the standard. ...
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S1. Scope.This standard specifies requirements for fluids for use in hydraulic brake systems of motor vehicles, containers for these fluids, and labeling of the containers.
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"For USE"
In the history of the motor-car no one has ever used DOT brake-fluid. Ever. Hooniverse didn't read the standard either.
And... misquoted the facts. ATE were told to stop claiming DOT compliance for Superblue. This they did. See the silver can, it didn't sell - they stopped.
If you want pink fluid, have it. Your brake-fluid is likely brown now? Your old fluid likely isn't clear, and it's fine. Outside its container, there is no correct color for brake-fluid. Read the standard and WHEN the color requirement applies.
And next time you see someone remove context and mis-quotes the following as fact:
S5.1.14 Fluid color. Brake fluid and hydraulic system mineral oil shall be of the color indicated:
DOT 3, DOT 4, AND DOT 5.1 NON-SBBF—COLORLESS TO AMBER.
DOT 5 SBBF—PURPLE.HYDRAULIC SYSTEM MINERAL OIL—GREEN.
You know they're pretending to have read and understood DOT, and when it applies.
DOT 3 is DOT3. The OP has found a marketing ploy. Nothing wrong with that, people love that stuff. It says Turbo on the box... They'll buy main-dealer brand brake-fluid and anti-freeze. My electricity supplier offer a package to frequent microwave users.