In 1999 just after Christmas the wife, children, and I stayed at a top (at the time) oceanfront resort outside of Cancun. Marble and granite bathrooms (which was pricey at the time), just everything top shelf. Food was all inclusive, lavish spread of high end dishes. Booze was name brand.
I could not comprehend how they could offer this much high end for such a reasonable price. I was told they were not overly interested in profit margins........ the resort(s) were shell companies for the drug/ criminal cartels.