Here’s my thought process: I have a 2015 F150 without the max towing package. According to ford, my truck is rated to tow 7,000lbs. If I had the max tow package, that rating would go up to 11,000lbs. The only differences I see between the packages are addition of a transmission cooler, 3.73 rear end vs 3.31, and a hitch. Just yesterday I towed a tilt bed trailer with our tractor on it. Was right around 10,000 lbs. The truck did not struggle much. With the ATF/coolant heat exchanger and Amsoil ATL trans fluid, do I really ever need to worry about towing? I only do a few times a year, about 1.5 hours at a time. I don’t see a trans cooler making that much of a difference in modern trucks.