There are so many silly statements here I don't know where to start. Price absolutely matters. Dealers like to mitigate the price by saying "What monthly payment do you want?" Hence sell price can be high-by extended length of term of the loan. You guys are not selling many cars at cost. There is a formula available that Costco has for dealers selling cars to their members. Your agenda is to say there isn't so you can sell cars at a higher price. There are very few reasons to buy a car at MSRP-with all the resources available to buyers. Discounting/rebates, the usual games will be in place once this pandemic is over. Let me know if you are still in the business-and where you work at so I don't go any where near your dealership.
Nope I have not been in the car business for a few years. It is obvious to me that you do not understand the inner workings of the business but rather speculate based on common misconceptions, misinformation, and disinformation that is repeated ad nauseum by "car buying experts" on the internet and elsewhere.
I'll make it simple for you, contact Costco and demand that they (not a dealership) give you pricing on any vehicle. I 100% guarantee that they will not provide any such information but rather ALWAYS direct you to a dealership to obtain that information. I don't care if a dealership has a spreadsheet with pricing for Costco referrals, I could literally take five minutes to create a spreadsheet with the same kind of information with Costco logos attached and people will think it is perfectly legitimate. If you haven't figured it out, that is the game.
Getting people to believe something in order to get them to spend their money at your business is at the heart of the car business, Costco's business model, and I daresay any capitalistic enterprise. I think the real issue here is inherent trust placed in Costco's perceived do-gooding versus the inherent wrongdoing perceived by default by the car business. Here's a little secret, they are both working together to make money off of you
Have a nice day