Originally Posted by Dallas69
The problem wasn't the oil,it was the marketing and pricing.
It should not have been the same price as VWB, it should have been a little less and I think it would have sold better.
The point is, they can make VWB with re-refined base oil and not tell you about it. So why should they reduce the price? It is marketed toward the eco-conscious customers and the experiment proves that they are not eco-conscious when it is "their cars" after all. I wouldn't be surprised they are just going after the fleet market (municipal, large fleets) so the buyers can get some eco brownies points, or just blend it into the regular oil without telling people, and you can bet that everyone in the industry is doing it, not just Valvoline.