I always thought that if you buy tires at most online retailers, you could have them shipped to any installer that allows carry-ins: Walmart, Midas, Sears, Pep Boys, Allen’s Tire, Express Tire, Discount Tire, etc.
According to the article, the customer can select three different time slots to have tires installed at Sears, and Sears will check to see which of the three time slots they have available. However, Sears are notorious for not being able to keep promised appointment times. Not by a mile.
Another feature of doing the Amazon / Sears thing, is the tire installer will do a road test after install. This is not good to me. Not only is it going to increase waiting room time for customers, but I don’t want my car road tested by a Sears tire installer, or any tire installer for that matter. I’m sure you can decline the road test, but some consumers might think this is a wonderful and unique service, that other tire shops don’t do. That’s because it’s only going to cause serious delays in productivity and have customers waiting even longer.
I think Sears should close their stores (clothes, tools, jewelry, shoes, etc.) and focus on tires and wheels. They have an opportunity to compete with Discount Tire, and Tire Rack, Tire Buyer, etc. If they just focus on those two products, and not do brake jobs, oil changes, tune-ups, and batteries.
Discount Tire is such a huge success because they focus on two (well, three with the road hazard replacement certificates) products, and they get customers in and out in a very timely manner compared to Sears, Pep Boys, Midas, etc.
Or, Amazon can just rename the Sears Automotive, to Amazon Tire Store. Again, just focusing on a multi-billion dollar market: tires and wheels. Otherwise I see no benefits with this Sears / Amazon idea.