The FC-W standard was introduced by NMMA after the amount of anti-wear additives in automotive oils was reduced in 2006 in order to protect catalytic converters.
Most diesel oils would likely meet FC-W standards. But not modern automotive oils.
Because outboard motors have no catalytic converters additives can be used that can't be used in automobiles. So indeed the FW-C spec oil may have a better additive package or more additive than API spec oil for cars. BUT... outboard motors are different than car motors and could benefit from different or additional additives. Your typical car motor likely sees very little use over 3000 RPM. Most cars cruise down the highway at 60mph at less than 3000 RPM. Outboard motors can live a considerably larger portion of their life over 4000 and even 5000 RPM or higher.
Synthetics have hydrocarbons that are uniform and share similar sheer characteristics. Synthetics resist shear better than conventional oils for longer periods of time. In conventional oils some of the different size hydrocarbons break down earlier than others reducing the ability for the oil to protect the engine. Synthetics also vary in quality but that's for another topic. Just because a synthetic doesn't have a FW-C seal on it doesn't mean it does not meet the spec for FW-C oil. It likely far exceeds it.
Chad,
I have wondered about diesel synthetio like t-6 rotella but I did not think oil made for diesels would be made for the high RPMS of outboards either. Amsoil, is a good oil I am sure but to be honest I think it is way too expensive and I am not trying to be cheap but it is probably the highest priced FC-W oil out there. If I could find the new Royal Purple FC-W cert oil locally I wouild buy that but I guess that is an order only product being new....