Family farm and home is an Ohio/Michigan farm store. But not unlike any other farm store. Just not big enough (rural king) to have their name on things like batteries and oil. Their cheaper oil is mag1 while their batteries are strictly deka. The deka batteries I bought last December, I guess would be equal to an Everstart plus as far as warranty goes, with the Deka being around $20 more. My son bought a plus on Friday for his tool trailer and comparing them side by side I can see enough difference to know that EP isn’t just simply slapping a deka sticker on one and Everstart on the other. Nothing wrong with this, it is what it is. If my battery craps out on a road trip I don’t have the luxury of pulling into any town USA to get it replaced.