I don't think it looks terrible. It is definitely a niche vehicle with those prices though. This isn't a truck marketed for the masses, it is a "look we can do it" EV vehicle for GM, just like the Hummer. The 400 mile range is decent, but EVs aren't ideal when towing long distances. Even though some ICE tow vehicles may only provide a tiny bit more range, until an EV can be 100% refueled in minutes at one of the refueling stations that is on every corner like a gas/diesel truck can, ICE will be the choice for most. Everyone I know with an EV owns one because they like the idea of it enough to offset any inconvenience. They enjoy the power, the technology, can charge at home, etc. It currently doesn't make sense for the average Joe Homeowner or job site guy.