I've been using havoline products for quite some time in all our family vehicles (conventional primarily) but will utilize the lifelong as well and have had no issues. Price is great for my applications and having and extra quart around with the 6 quart packages works well for my older pickup...
2006 Suburban
300,224 vehicle miles (150k on engine)
Out: Havoline 10w30 Conventional Wix Filter
In: Prime Series 5w30 blend Wix Filter
1997 GMC Sierra
254,596 miles
Out & In: Havoline 10w30 Conventional Wix Filter